New collection

We are committed to always being responsible, honest and accountable today.Our sustainable vision is guided by and accountable to our bold values – making every action count, inspiring trust and celebrating life. We strive to create the most beautiful, desirable products with the least impact on our environment. Our conscious values are also the inspiration behind our innovation.

WAYW draws its inspiration from the Zardozi craft, an ancient Indian tradition, and works hand in hand with a team of master embroiderers. We blend this art with other forms of Indian craft skills to create unique hand embroidery, which we apply to a wide range of base materials, from fabrics, such as jersey, denim and felt, to leather and fur.

WAYW, is the value which echoes the Philosophy of enlightenment: the freedom to think, to express oneself and to act is implicit in the history of the brand. The modernity of WAYW’s message is the permanent source of inspiration. Freedom is the founding principle: it’s a creative breath that we find in our clothes and that allow us to free ourselves. Our community find this freedom in the brands effortless products that allow them to create their personal look and their own style.